Launching a new product is an exciting yet challenging journey for startups and SMBs. The Customer Development Manifesto, introduced by Steve Blank, emphasizes understanding customer needs and validating business models through continuous customer interaction and feedback. Key principles include engaging with customers outside of your building, building a minimal viable product (MVP) to test hypotheses, and prioritizing learning over early revenue. By iterating based on feedback and making data-driven decisions, businesses can significantly improve their chances of creating successful products.
Read More
