Case Study
About the project
GIFTAG set out with a bold vision: to transform the gift-giving experience by simplifying how people select meaningful presents for their loved ones. With Soluntech’s expertise in AI-driven software development, we helped bring this innovative platform to life, blending personalization, technology, and convenience.
The Challenge
Context:
Millennial moms face "decision fatigue" as they manage over 50 gifting occasions annually, navigating various constraints like the recipient's preferences, practical considerations, and distance. This often leads to defaulting to impersonal gift cards, which detracts from the emotional connection of gifting.
Specific Issues:
Limited resources and time to build a custom-coded platform.
Ensuring flexibility for recipients while maintaining sender convenience.
The Solution Implemented
Approach Taken:
Soluntech collaborated with GIFTAG to validate and refine the project vision through discovery workshops. The workshops enabled a clear understanding of user personas, workflows, and technical requirements. The solution was implemented using a low-code development platform to accelerate delivery while accommodating future scalability.Key Features and Innovations:
Streamlined Gift Selection:
Options organized by occasions (birthdays, holidays) or recipient profiles (gender, preferences).Flexibility for Receivers:
Recipients can accept, modify, or upgrade gifts by applying sender credits.Seamless Integrations:
Stripe for payments, Amazon S3 for image management, and Postmark for notifications.Behavioral Analytics:
Google Analytics tracks user engagement and flow insights for iterative improvements.
Results and Impact
Improvements Seen:
GIFTAG successfully launched a proof of concept within weeks, demonstrating a scalable solution aligned with user needs.
Reduced decision fatigue for senders by presenting visually appealing, categorized product options.
Empowered receivers with flexible gift choices, ensuring greater satisfaction.
Validated market assumptions through tracked metrics like app engagement and gift redemption rates.
Metrics Highlighted:
Sender: Increased time-on-app, higher conversion rates from app visits to purchases, and a balanced ratio between physical gifts and gift cards.
Receiver: High redemption rates, shorter decision times, and more personalized gift choices.
Service Description
Bubble, Stripe, Amazon S3, Postmark, Google Analytics
Technical Stack:
Bubble: Enabled rapid prototyping and customization.
Stripe: Handled secure payment processing.
Amazon S3: Managed image storage for optimized app performance.
Postmark: Delivered reliable email notifications for purchase and redemption alerts.
Google Analytics: Provided actionable insights on user behavior.
Constraints Addressed:
Focused development on mobile optimization due to budget limitations.
Managed potential performance issues during high-traffic events using scalable infrastructure.
Delivered a streamlined platform despite the constraints of low-code customization.
Client Testimonials
“Soluntech’s expertise in low-code development turned our vision into reality. Their proactive approach and focus on flexibility made the process seamless and efficient.”
Key Learnings
Validating workflows and personas early in the project allowed the team to align the product vision with user expectations.
Leveraging low-code platforms reduced costs and development time while maintaining scalability.
Let’s Talk
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